Introduction

Acting Out offers vocal, musical theatre, acting, and audition preparation classes for students 5 and older. Opened in 2004 and run by husband and wife duo John and Roberta, Acting Out started with a handful of students in a dance studio. Now they’ve grown into their own location and have expanded their reach nationally through virtual classes — reaching over 200 students per month. Taking a leveled approach, classes and private lessons are tailored to student needs — whether that be furthering a young career or fine-tuning audition prep for academic and professional opportunities. Students can also take advantage of specialty workshops throughout the year that offers chances to work with Broadway stars, study voice-overs, learn improvisation, and more.

Problem

In March 2020 due to Covid-19 impacting business operations, Acting Out decided to move their classes and private lessons online. Having only offered in-person activities since the beginning of the business, switching to online was a choice made out of necessity. They relied on Sawyer to transition registrations and classes seamlessly — and in doing so, were able to not only sustain but also grow their business nationally.

Even as things began to re-open in the late summer, we attempted to bring back in-person classes and lessons but in-person enrollment was small. We realized most parents were still opting for online teaching so we made the decision to temporarily stop all in-person classes and focus on virtual.