Some key takeaways:

1. If you don’t have your summer camp listings published yet, you are missing out on potential bookings! Publish those listings as soon as you can.
2. Offering incentives, like early bird discounts or discounts for full session bookings, can help increase your revenue and fill those spots early.
3. Be cautious about looking at the last three years as benchmarks for this year; families operated very differently with regard to COVID in 2020, 2021, and 2022.

Top tips:

• Use high quality photos and descriptive language in your listings to encourage families to book your camps.
• Make a plan for motivating your staff and keeping your staff motivated throughout the summer (including yourself!).
• Make a list of the things that you have to do over and over again (e.g. emailing new customers, teaching, taking attendance) and consider whether you can delegate and/or automate some of these tasks to free up more time and energy for other things.

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Want more resources to help you grow this year? Check out these guides:

• Early bird offers and camp marketing ideas
• Questions to ask during camp counselor interviews
• Common challenges for kids camp owners
• How to retain employees