Three key takeaways from our business owner panelists:‍

1. ‍Parent Experience: “Give more than what parents expect, and carry that through every communication and interaction with parents. Be approachable and let parents get involved. The more parents are a part of their children’s lessons, the more likely they’re going to share their experience with their network.” - Nafisa Husain, Studio Nafisa
2. ‍Marketing and Promotional Strategies: “We offer a free storytime class at our new location to bring in new families. In addition to our monthly newsletter as a catch all, we send targeted emails to storytime families to convert them into paying customers.” - Elisa Pupko, Treasure Trunk Theatre‍
3. Building Community: “Welcome community events at your space – like parties or holiday events. Creating community within your space is just as important as outreach.” - Karen Gladis, Twinkle Toes Dance Company

Want more resources to help you grow this year? Check out these guides:

• Event marketing for children's activity businesses
• How to turn free trial customers into lifelong fans
• The Ultimate Guide to Starting & Running an Art Studio Successfully
• Dance studio marketing tips | Email, social media, and more
• How to make connections with schools (with email template)